4 Steps To Building A Successful Brand!

Firstly, what is branding?

Branding is a way of identifying your business, it’s how your customers recognise and experiences your business. A strong brand is more than just a logo it’s reflected in everything from your customer service skills, staff uniforms, business cards, marketing and advertising.

Define how you want to be perceived

Think about when your customers have finished using your products or service, how do you want them to describe their experience. You want them to come back and spread the word of you brand.

Organise your business based on a promise

Keeping a promise that sets you apart from your competitors lets a customer know that you’re doing something more than what they are doing . Your brand greatly influence the winning formula that you will base your business on.

Communicate your promise

All of your marketing from colours of your logo, to the typefaces used and layout design of your website, must be developed as a function of your customer promise. What is said on your social media sites, such as Facebook, Instagram or LinkedIn it must all be aligned with your message. It is essential that your brand becomes central to your advertising campaigns as this will make your marketing even more effective, as you will be portraying a clear message to customers.

Be consistent

After working out how you want to be perceived and then organising your business based on this perception and communicating your promise through marketing, you must be consistent. The idea is to develop the trust of your customers as you want them to start thinking of your brand as a business reality rather than a business promise.

You are your own brand